Brazil Is Famous for Its Meat. But Vegetarianism Is Soaring.

RIO DE JANEIRO — After years of whipping up large vegan meals for an ashram in the mountains outside Rio de Janeiro, Luiza de Marilac Tavares found her life upended, and herself out of a job, when the pandemic forced the center to shut down.

She started cooking from home, hoping to make ends meet by taking orders from people she knew. Instead, orders for her exquisite fare soared: With a little Instagram marketing,

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